Reflections has had the privilege of working with Saddletree homes for over a decade.
Reflections was hired by Saddletree Homes to develop a marketing campaign that branded them as an approachable, easy to work with homebuilder. Our strategy was too brand Saddletree as a semi-custom home builder without the custom home cost.
Saddletree customers tended to range from late 30’s to their 60’s but one constant held true, they all wanted to ‘finally’ work with a builder to “build a home you see when you close your eyes and dream” We focused on a campaign that utilized radio, print and web advertising to develop the persona of Saddletree. Here are a few samples of the campaign that has worked so well for Saddletree Homes.